Privacy policy

1. Information We Collect

We collect the following types of information:

• Account Data: Name, email address, billing address, and payment information (processed by our third-party payment providers).
• Usage Data: Information on how you access the Service (IP address, browser type, device info, login timestamps).
• Content Data: The text prompts (Inputs) you submit to the AI and the generated content (Outputs).

2. How We Use Your Data

We use your data for the following purposes:

• Service Delivery: To provide the AI generation features and manage your account.
• Billing: To process payments and prevent fraud.
• Improvement: To analyze usage trends and improve the platform's performance.
• Communication: To send you transactional emails (invoices, password resets) and, with your consent, marketing updates.

3. Legal Basis for Processing

We process your personal data based on:

• Contract: Necessity to perform the contract (providing the Service).
• Legal Obligation: Compliance with tax and accounting laws.
• Legitimate Interest: Improving our services and ensuring security.
• Consent: For marketing communications (which you can withdraw at any time).

4. Data Sharing and Third Parties

We do not sell your data. We may share data with trusted third-party processors who assist us in operating the Service, including:

• Cloud Hosting Providers: (e.g., AWS, Google Cloud) for hosting the platform.
• AI Model Providers: To generate the content requested by you.
• Payment Processors: (e.g., Stripe, PayPal) for secure billing.

All third parties are contractually bound to protect your data in accordance with GDPR standards.

5. International Data Transfers

As a UK-based company, your data is stored primarily in the UK/EEA. If we transfer data outside the UK or EEA, we ensure appropriate safeguards are in place, such as the UK International Data Transfer Agreement (IDTA) or Standard Contractual Clauses (SCCs).

6. Your Rights

Under the UK GDPR, you have the right to:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Correct inaccurate data.
• Erasure: Request deletion of your data ("Right to be forgotten").
• Restriction: Restrict how we process your data.
• Portability: Receive your data in a structured format.

To exercise these rights, please contact us at info@lateralteams.com

7. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy or to comply with legal obligations (e.g., tax records).

8. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by email or via a prominent notice on our Service.

9. Contact Us

If you have questions about this Privacy Policy, please contact us: